I specialize in transforming technical policy and complex data into aggressive, human-centered narratives that win elections and hold power accountable.

In 2025, I led the strategic narrative shift for Georgia Conservation Voters from legal advocacy to energy affordability, resulting in the organization’s second-highest media volume in history with a record 4.88 billion in audience reach (a 143% YOY increase).

My approach combines data-driven message testing with deep community roots to "weaponize" information for political change. Whether helping to orchestrate the first major progressive statewide electoral victories in Georgia in 20 years or founding rapid-response coalitions like the Shutdown BioLab Coalition, I focus on moving beyond episodic responses to achieve sustained narrative dominance.

Core Competencies: Narrative Strategy, Political Communications, Electoral Campaign Management, Crisis Communications, and Earned Media at Scale.

Select Placements: TIME, The New York Times, Rolling Stone, CNN, The Guardian, and The Washington Post.